Men love natural beauty. What men don’t understand is the makeup involved for their favorite face.

At the end of the day, when women around the world are removing their makeup, are the men just living in a false reality?

Cosmopolitan magazine polled men on whether they preferred women with or without makeup.

Of the men asked, 68 percent chose women without makeup. However, when shown pictures of women with a clean face and women with natural makeup 73% picked the latter.

Guys on campus seem to agree natural is best. Juri Thompson, a senior biology major, said he still prefers makeup on a woman over going au naturale.

“I feel that girls with less makeup tend to show who they really are in their personality more than those with lots of makeup,” Thompson said.

Five minute makeup routines can even have quite a few products in it.

But that isn’t what some would describe as a natural face.

Women balance or enhance their features every morning.

Research conducted by Superdrug found that women spend roughly $13,000 on makeup in their lifetime starting at the age of 16.

Emily Lovelady, a junior education major, said she spends around $50 on makeup she uses day to day.

“I turn what is normally a five-minute face into about a 30-second face. But all my key features are hit. Foundation, bronzer, mascara and if I have time, eyeliner,” Lovelady said.

Women use makeup to draw attention to their best features.

Hans Beutner, a junior business major, said he likes to see these qualities brought out but not over emphasized.

Cheekbones, full lips and flushed cheeks are some of the things he notices to be enhanced by makeup.

“Makeup is supposed to bring out the attractive qualities in a woman’s face. Natural makeup accentuates these things. No makeup is preferable, but it takes a rare woman I think,” Beutner said.

Makeup can give a woman confidence.

It can enable someone to give a good first impression or nail that business meeting.

But men, don’t be fooled; a lot of money and work were put into that natural face.