Throughout the ages, women’s images have been altered a great deal. Those image changes have been brought about by social and fashion evolution.
Fashion 70 years ago consisted of ankle length dresses and skirts with little to no skin showing when it came to shirts. Compared to modern day, this is extremely conservative. Even then, marketing in fashion usually had a way of selling an image.
Today, marketers advertise by putting a model in revealing clothing or in a sexual position. Modern college girls have taken this style to heart and have made it their own. While those who can’t fit into the styles or trends, are considered to be out of style.
Jalen Jack, a graphic design major, said he doesn’t judge a girl by the way she appears. He’s less interested in how sexy she looks. Jack also said a girl’s shape doesn’t effect how attractive he is to her, but he couldn’t say “the same about the other 95 percent of the male community.”
“When it comes to girls, I know looks aren’t always everything. I’d choose the “not- so- sexy” girl to avoid the inevitable drama that arises,” Jack said.
Suyapa Pineda, a junior psychology major, said those ‘95 percent’ of men look for woman who is desirable to the eyes and mind.
“Men are predetermined to desire women who basically look like a supermodel,” Pineda said. Try to be confident; this is a big turn on for men. Be yourself. Do not try to shape yourself to a skinny beautiful woman you saw on TV.”
Modern fashion is becoming more inspirational to those who take to fashion styles for their own. Woman in music videos and magazine ads are edited and altered to look perfect. But in reality, the models themselves do no not look like the woman viewers see.
Onymyechi Mgbau, a sophomore biology major, said guys can’t make up their minds. Magbu believes that a woman should feel comfortable in their own skin rather than relying on cosmetics and surgery to make them look beautiful.
“Guys say they want the whole ‘natural’ thing but they always pick the “fake” girl,” Mgbau said.
In commercials, some companies are doing flash back to some of their former ads. In these ads it broadcasts models using their products and then will go to a flash-forward of their current ad. In the current ad the models are slim and dressed in modern style of clothing.
In the Nair commercial, viewers can easily identify the change of fashion. The older commercial had women in “short shorts” and a loose top. The current commercial has short dresses and short skirts.
While the Nair commercial doesn’t keen in on sexual appeal, other ads do. In another commercial, a company tries to sell razors by using sex appeal. It pictures a couple in the shower and has them using both razors. The woman is tall, blond and skinny.
