Makeup has come a long way since our parents were teenagers.

Especially “drugstore” makeup, which is what you’d pick up at a Walgreens or CVS.

You no longer have to go to your local department store to find good quality products, and let’s face it, they were way out of an average college student’s budget anyway.

Students at the University of Louisiana Monroe don’t have to save up their pocket change to get a foundation that doesn’t melt off after two hours anymore.

This is largely due to the rise of beauty bloggers and influencers on YouTube creating a movement that makeup is for everyone- from every income to every skin color.

Brands are paying attention too.

2017 was jam packed with new releases from big time companies like Two Faced and Urban Decay.

Even celebrities took a stab at cosmetic lines.

Rihanna came out with an astounding 40 shades of foundation in the first launch of her Fenty Beauty line.

Kim Kardashian took a swing at the makeup game succeeding with KKW beauty contour kits selling out in hours.

However, this rapid release of new products may be affecting the quality and performance of the makeup being produced.

One of the most controversial palettes of 2017, Anastasia Beverly Hills’ subculture palette, was met with polarizing reactions.

Beauty influencers rushed to be the first to review the product.

It was highly anticipated, as Anastasia had not come out with a new eyeshadow palette in over a year.

Surprisingly, the quality was not up to the brand’s reputation.

Beauty youtuber, Alissa Ashley, got so frustrated during her review/tutorial that she gave up on her makeup look.

Others left scathing reviews on Sephora’s website calling it “chalky,” “powdery” and “patchy.”

Norvina, the owner of ABH, eventually addressed the outrage on her twitter page.

Many were calling for a reformulation or at least, a repressing of the shadows, but she insisted the palette was perfect and all one needed to do to make the palette work was use a light hand.

The problem is this statement is wrong.

Having personally owned this palette, I have to respectfully disagree.

The shadows are difficult to work with and require specific brushes to keep them from blending into a muddy mess.

Another flop of the year was Maybelline’s collab with Gigi Hadid.

Not only was it outrageously overpriced for drugstore makeup, most of the shades are incompatible with medium to deep skin tones.

It looks like makeup a tween would get from Claire’s, only with a steeper price tag ($30) just because Gigi Hadid’s signature is on it.

They did release new shades of their ever famous matte and poreless foundation, which I picked up after a summer tan made their old shades too light for me.

Last year was full of success stories for makeup, but just like all other forms of products when the market gets flooded the quality suffers.

Makeup seems to be moving away from some of the well-known brands because they simply have not been able to keep their quality up as demand has risen, especially as darker, more inclusive shades have been called for.

The jury is out on if they can keep up, but if these brands have a repeat of 2017 in 2018, they will not last long.