Show real women’s bodies in fashion
November 16, 2022
The current fashion industry
constantly bombards us with
slender women occasionally
throwing in an hourglass-shaped
woman they consider plus-size.
The small amount of
representation plus-size bodies do
receive in the fashion industry is in
the form of misrepresentation.
A woman with simply wider hips
is not plus-size. That is a slender
woman who was lucky enough to
be blessed with curves.
I’ve even seen plus-size clothes
advertised by showing a skinny
model holding the clothing piece
while stretching it out with their
hand to show the size it could
fit. Why not just show the actual
woman you are trying to attract?
Frankly, I have never felt well represented
by any models or
brands in the fashion industry.
Let that sink in a moment. An
industry whose aim is to sell its
clothes and accessories to me
cannot even step up and show me
people who look like me wearing
their products.
It is almost like these brands are
signaling to me that I am not the
type of customer they are looking
for or that their clothes are not
designed for bodies like mine—
average women’s bodies, that is.
According to a study by
the International Journal of
Fashion Design, Technology
and Education, the average U.S.
woman’s dress size is between
16 and 18. The fashion industry
needs to reflect the reality of U.S.
women’s sizes. Plus-size women
are the majority, and it is time for
brands to realize and acknowledge
this by providing products
and models that are genuinely
inclusive.
Now I’m not saying to completely
disregard smaller women out
there. The fashion industry should
continue to make products catered
to that size and body type.
All I am asking for is a little bit of
equality.
I also don’t want to just disregard
the progress some parts of the
fashion industry have made
toward inclusivity.
For instance, Victoria’s Secret
used to be a brand I thought of
as mainly for skinny girls. I often
found their clothing only going
up to a size large and me not even
fitting into that.
But the brand has been making
big steps in the right direction
by hiring plus-size TikTok star
Remi Bader as its latest brand
ambassador as they add larger
sizes to their inventory.
I’m sure I speak for most girls and
women out there when I say all
we want is to be respected by the
fashion industry and to be treated
like we’re not an outlier.
So, please, show us body types
and sizes familiar to us. Put a
pear-shaped size 14 woman on a
billboard or an apple-shaped size
18 woman in a commercial.