Focus on the reason for the season
November 21, 2022
There is little to dislike about
Christmas. We get a much-needed
break from school, allowing us to
spend extra time with loved ones.
But with Christmas decorations
taking over stores by late October,
it’s clear that the holiday is
becoming too commercialized and
losing touch with its true meaning.
Large companies are out for
money and shove Christmas down
our throats so early simply to profit
more from the holiday. Even Black
Friday is at the perfect time for
people to impulse buy presents
and decorations, much of it being
unnecessary.
According to Ruth McClelland-
Nugent, an associate professor
of history at Augusta University,
Christmas commercialization began
back in the 1840s with holiday
advertisements specifically aimed
at children. The ads tried to create
guilt in parents, forcing them to
purchase gifts at this time of year to
ensure their children remain happy
with them.
Christmas has become a holiday
to feed our materialism as a society.
With the influence marketing
strategies have on shoppers, it has
become almost inexcusable not to
buy presents for your loved ones,
which is not the true meaning of
Christmas.
Christmas is meant to be spent
with family and bonding with loved
ones that you might only get the
chance to see around the holidays.
Commercialization has caused the
holiday to be about money instead
of what makes Christmas truly
special. The only way to fix this issue
is for big corporations and shoppers
alike to start focusing on the reason
for the season.
I’m not saying people shouldn’t
celebrate the holidays how they
want. If you want to go crazy
shopping in Target’s wonderland,
you can.
But simply shifting some of your
focus off of buying and instead
making some meaningful gifts and
spending valuable time with those
you love can help give Christmas
back the special meaning it once
had and deserves.