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The Hawkeye

The Student News Site of University of Louisiana Monroe

The Hawkeye

The Student News Site of University of Louisiana Monroe

The Hawkeye

Tejal’s Last Words: Coca-Cola ad causes ethnic waves

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Many of us sat in front of the TV on Super Bowl Sunday and were rather disappointed.

Disappointed in the teams, the game, the score and the fact that Bruno Mars couldn’t serenade us for just a little bit longer.

As diehard Bronco fans shed a tear for each point the Seahawks claimed (43 to be exact), the rest of us that were only there for food and the half time show fell in love with the Coca-Cola commercial.

It was a beautiful blend of culture and language that showed our country as a steamy melting pot of diversity stew.

Singing “America the Beautiful” in multiple languages, the ad shouted Coke’s message that all people, no matter where they came from or what they look like, enjoy their American made product and that Coke brings people together.

It was no surprise that many took offense to the commercial. People all over the country were outraged not only by the many languages, but by the homosexual couple featured in the commercial.

The rationale many of these people have is “This is America and we speak American.”

First of all, we don’t speak American, we speak English. Canadians don’t speak Canadian and Mexicans also don’t speak Mexican.

Second, so what if Coke featured a gay couple in the commercial? Like it or not, that is the direction our country is headed and it’s a good thing. You may not agree with homosexuality, but others have just as much right as you do to live however they please.

That’s the point of individual rights. That’s why there are countless men and women losing their lives to protect those rights.

Sorry, folks, but the United States is just that: united. It’s the unity of millions of people from millions of different backgrounds.

Had we not united and stood up for cultural, racial and religious diversity, we’d still be seating African Americans at the back of the bus.

Germans would still be confined to tenements. The Chinese would still be unskilled laborers and we’d probably all be riding around on bright red double decker buses, yelling “God save the queen!” between mouthfuls of fish and chips.

So, if you believe America only belongs to the English-speaking people born on U.S. soil, you’re no longer allowed to enjoy the benefits brought to this country by immigrants.

The creator of eBay came from France. Good luck selling your unicycle without some online help. A Russian guy founded Google. I’m willing to bet you don’t get much homework done without that.  The found of Pfizer was German. Can you say Viagra?

If we’re going to receive benefits and grow because of their contributions to American life, who are we to tell immigrants they aren’t Americans?

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