Today’s younger generations are continuously exposed to new cultures as changes occur with time. 

New cultures are created and outlooks on life have been manipulated.

 Some would argue that music is the primary source that has changed an entire culture. 

Larrese Rollins plans to do just that in his new positive hip-hop and R&B radio show, The Larrese Rollins Show on Power 92.7 FM. 

Rollins, a senior psychology major, said authenticity is his main objective he wants his audience to gain when tuning in to his show. 

Rollins said music that promotes positivity is so much more beneficial and needed rather than the average hip-hop and R&B mainstream songs.

“If you look at everything: social media; the news. Just go take a walk in an elementary school and watch how the kids interact with each other on the play ground. You’ll see that its so necessary. They’re slipping away,” Rollins said.

Rollins said the music consumed by listeners have every effect on the way they act and live their lives. 

“Along with the grammar and the way they treat each other and the way they talk to each other, they hear it in the music. And music influences our culture,” Rollins said.

Devonte Grinstead, a senior health study pre-professional major, said it takes the right people to help change the hip-hop and R&B culture for the best, even if it takes those in the limelight to be more positive.  

“If more positive hip-hop would get into more radios and see more artists do that, it may change our culture and the way people look at things,” Grinstead said.

Many would attach Christian onto the genre of music Rollins plays on his show. However, Rollins is opposed to the label. To him, these positive artists are still hip-hop and R&B artists.

“What most of the artist would say is, ‘yes I’m a Christian, but it doesn’t mean I’m a Christian rapper. I’m a rapper who’s Christian.’ Just like any rapper would talk about what they believe and who they are and what they do, the rappers who are Christian do the same thing,” Rollins said. 

Rollins is on air on weekdays from 6-9 p.m. 

“It was really positive and very smooth going. I liked it,” Grinstead said. 

 Rollins wants to create a personal relationship with his listeners. Instead of sounding like a robotic DJ, Rollins said he creates conversational tones and topics to be more relatable. He understands his demographics, primarily young adults, so he devotes his topics to them. 

“My goal is to add substance in between the music. So, the way I come up with my topics is, I just life. I just live. I almost want to live to the point where I just want to go do stuff. I’ll go to the movies just because I know it’s going to bring content to my show,” Rollins said.