Bud Light deserve hate over offensive ads

Alayna Pellegrin

I never thought that beer would be controversial, but here we are.

At the beginning of April, Bud Light announced a controversial partnership with social media influencer Dylan Mulvaney, a transgender woman who uses TikTok to document her transition from male to female. The company has been embroiled in scandal ever since, and rightfully so. 

There is no issue with being transgender or part of the LGBTQ+ community. There is a problem when companies only work with the community to stay relevant. 

There was no reason why Bud Light needed to partner with Mulvaney. According to Beverage Dynamics, 60% of Bud Light’s customer base is made up of men. If Mulvaney is not part of Bud Light’s target audience, then she shouldn’t be speaking on the company’s behalf. It is not right to force customers to understand something that they have no interest in.

Bud Light deserves all the hate it is receiving, along with any other brands that have Mulvaney sponsor products not catered specifically to her. 

For example, Nike recently partnered with Mulvaney to promote the company’s apparel. Mulvaney posted a video doing high kicks and silly jumps while wearing a sports bra and skintight leggings.

Nike suffered from serious backlash due to Mulvaney’s actions. Mulvaney’s interpretation of a woman’s workout looked absolutely ridiculous and was extremely offensive.

Caitlyn Jenner posted on Instagram following Mulvaney’s ad, criticizing Nike’s decision to sponsor her. 

“We can be inclusive but not at the expense of the mass majority of people, and have some decency while being inclusive,” Jenner said. “This is an outrage.”

Mulvaney is also seen multiple times on social media talking about tampons. Mulvaney also accepted a PR package from Tampax despite not having a period.

Jolene Dawson, an Australian transgender reality star, blasted trans women for accepting tampon endorsements. 

“Growing up and having your first period, these are all things that myself and other trans women will never experience,” Dawson said in a TikTok video. “What business is it for you [trans women] to take that money and promote a product that is going to insult people?”

Transgender women don’t have a uterus because they are not biologically female. Trans women do not have ovaries and cannot conceive children.

Based on the biological definition, transgender women are not real women. This is not transphobic, just fact.