Last Wednesday, the SUB held its first Coke Freestyle Show. The “Red Carpet Freestyle Event” was thrown to introduce the new Coke freestyle machines and to give students a chance to show off their talents. Although the new machines have been in the SUB for a few weeks now, this was the grand opening for the machines.
“Everybody is a star today,” says North Louisiana marketing coordinator for ARAMARK, Daniela Smallwood. Smallwood wanted all the students to show their star power by expressing themselves with the new Coke options, and showing off their unique talents. To get the full star treatment, students took to the red carpet to get their picture taken. The SUB gave an all day drink pass to the students, and several other prizes were given away to contest winners as well. There was an outfit contest, where the male and female with the best red and white outfit was crowned Mr. and Ms. Freestyle. There was also a Wii dance competition where the best dancer was crowned. With the release of the new machines, Coke hopes to give students an array of new flavors to go with
their classic product. To show off all the new flavors, there was an original drink contest. The “mixologist” contest gave students the chance to make their own original drink and win a free drink pass for the semester. There was also a freestyle competition where students were allowed to make their own jingle for the Coke machines. Students took that opportunity to get on the microphone, and show off their freestyle skills.
Food service director Robert Hoag believes that events such as these will help bring more people into the SUB and let the students know all the services that the SUB offers. The event definitely brought out crowds to the SUB and helped the new machine get plenty of attention. With the addition of the new machines, students can make each drink exclusive to them. The new Coke freestyle machines help students put a new spin on an old classic.